On April 3 the New York Times published an article on the growing services that manage clients reputations and information on the internet. Thank you Charlie Sheen for boosting an already growing field and creating jobs for thousands.
In working with doctors this issue has become the big polka dotted elephant in the room. Recently I had an experience that brought this all to light: In searching for clients, I’ll often plug their name into a Google search just to see what comes up. On this particular day I was targeting a few Ob-Gyn practices in my area, doctors that I’ve known for years who I’d worked with in my last incarnation. In the medical field in particular, online reputation management miami review sites have become fast, furious and powerful.
They overshadow and outrank even the most sophisticated of medical practice websites, and often one will have to sift through 12 or 13 before getting to a website, if in fact there is a website at all. (Another story for another day). This doctor was a pioneer in his field; was known for his cutting edge Vitamin D testing long before Vitamin D deficiencies became a buzzword, and for years had a great reputation and was very difficult to get an appointment with because he was so in demand. No more.
One look at the organic search engine results and it was clear that the online review sites had this doctor by the jugular. The very top of the search engine’s review did not even need clicking into; it was on the face as clear as day, calling out to all who might be searching for a good Ob-Gyn in their area, or who may have been referred to this particular doctor and just needed to check her out online first. Not good. Not anywhere close to good. As the adage goes: one bad review can skew 100 great ones. This doctor needed damage control in a big way.
Make sure you are aware of the review sites in your particular field, both Business to Business as well as Business to Consumer. Better yet, hire a professional who is going to monitor and protect your good name and reputation. Although erasing negative reviews is not possible it is in fact possible to suppress the negative review with a PR campaign which will include balanced reporting, rebuttals, good reviews and testimonials. Protecting your reputation has never been more important. And while you’re at it, Google yourself every now and then. It’s just as important as running a credit check on yourself!