Booklets are one of the most effective ways of marketing your brand or product. The fact that you have a large real estate to play around with allows you to offer maximum information and specs on your products and brand. You will be able to get closer to your target audience and also turn your first time customer into a brand loyalist. However merely handing out booklets won’t work wonders for your campaign. To achieve a booklet that strikes the perfect chord with your audience you need to be careful with every aspect of the process right from designing to printing. Here’s your guide to designing and booklet printing that will offer you results.
Get the form and tone right
From coffee table books that are a collector’s time to the average product guides and aftercare information guides, booklets come in different form. It is thus important for you to choose the right type of booklet for your campaign. Coffee table booklets are expensive to print and hence you can’t afford to hand them over to every person you think is your potential customer. Aftercare booklets are strictly for customers and product guides are for your potential customers. After making the right choice you need to prepare content that is targeted towards your customers. A single booklet may not appeal to entire target market and you shouldn’t even attempt at doing so. Make your goal clear at the start to engage your reader.
Make use of images
There is a world of difference between books and booklets. Don’t bore your audience with paragraphs of text or too many tables and charts that merely confuse them. Booklets are best served when they are loaded with images and graphics as they immediately grab eyeballs. For a product guide you can show your product in the best possible way while in the case of aftercare guide you must focus on offering pictorial instructions to the user for best care of the product. Be bold with the use of colors as well as your booklet should immediately make a strong impression about your brand.
Talk to your printer
If you are designing the booklet for the very first time it is advisable that you get in touch with the booklet printing services company beforehand. Choose high quality printing services that have past experience with designing stellar booklets. You need to keep in mind that designing a booklet isn’t as easy as designing a business card where you can design well up to the edge. In booklet designing you need to careful with the margins as some of the text, images of other information may land up too close to the binding areas and not be fully visible. Also determining the number of pages is important as printing services calculate that based on the spread or large sheets of paper. Your booklet printing company shall explain to you this in detail.
To sum up you need to take note of these three aspects when it comes to designing booklets for your marketing campaign. For booklet printing you need to choose printing services that have good reputation in the market. You can try companies that take orders online as they would offer you affordable printing services thus ensuing higher returns on your marketing campaign.